Ad Campaigns
Budweiser 0.0 asserts ‘Kings aren’t made overnight’ in new campaign
Mumbai: Budweiser 0.0 has announced the launch of its new campaign called ‘Made Over Nights’ featuring actor Siddhant Chaturvedi. Through the campaign, the brand aims to celebrate hard work, determination and inspire consumers by bringing to the fore nuances of Siddhant’s journey.
To kick off the partnership, Budweiser 0.0 released a film that follows the journey of young Siddhant, spotlighting emotional highlights of his real-life screen tests as he relentlessly pursues his passion. The video shows him anxiously practicing a thank you speech with flashbacks of various people who helped him get through the crazy nights that he spent honing his craft. As the plot unfolds, the anxious Siddhant with a handful of spectators now has a confident demeanor, stepping onto the stage with a room filled with fans cheering him on.
“In today’s hyper digital world where success is often portrayed as an overnight phenomenon, we have attempted to take a peek into the tireless journey that is success in the real world,” said AB InBev South Asia VP of marketing Vineet Sharma. “This film is our attempt to redefine the hustle and honour the kings ‘Made Over Nights.’ We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”
Adding to this narrative, Siddhant Chaturvedi expressed, “I am often asked by fans on how overwhelming my overnight success has been. This is hardly true! I was honored Budweiser 0.0 found my journey gripping enough to recreate as it seamlessly matches their assertion of success not being an overnight feat but an over nights conquest. I hope my mantra – Hustle Se Haasil inspires young consumers to overcome challenges and find their own ground.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
