iWorld
Bengali OTT platform Mukti Prime to launch on 8 March
Mumbai: Mukti Production LLP is set to launch a new Bengali OTT platform Mukti Prime on 8 March. Interdisciplinary artist Sujoy Prasad Chatterjee will oversee the content on the app, which has been created by Partha Chatterjee.
The app will be available for download on the Google Play Store for Android users and App Store for iOs users. “It will showcase content such as web series, Bengali films, short videos, short films and other original content across genres,” said the statement.
The platform has already announced a slew of Mukti Prime originals including the series “Condom Kelenkari,” “Ganesh Murti,” “Morichika” and “Chittorgarh Murder Case.”
“Mukti Prime is offering subscribers three plans – basic, standard and premium that give access to all its content for a period of 12 months. The basic plan priced at Rs 199 can be accessed using a single device, the standard plan priced at Rs 299 can be accessed by up to three devices and its premium plan at Rs 599 can be accessed by up to six devices,” according to the statement.
India’s regional OTT space is increasing in competitiveness with the share of regional language consumption on OTT platforms expected to cross 50 per cent of time spent by 2025 from 30 per cent in 2019, overtaking Hindi at 45 per cent as per FICCI-EY report. There are more than 45 OTT platforms in the country.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
