Brands
HUL top advertiser; Maaza most advertised brand in week 8: Barc
Mumbai: With ad volumes of 4557.7 (against last week’s 4940.43), FMCG firm Hindustan Unilever was the top advertiser in the eight week of 2022 (19 to 25 February), according to Barc data. It was followed by Reckitt Benckiser at 2917.61.
All set to ride the upcoming summer wave and the next IPL season, Beverage company Coca Cola India delivered ad volumes of 1184.0 to emerge as the third most prolific advertiser in the eight week.
Godrej Group, Cadbury’s India, Pepsi Foods (G), Procter & Gamble, Colgate Palmolive India, ITC and GSK Group of Companies followed, in that order.
The brands list signalled the arrival of summer with three beverage brands, all belonging to the Coca Cola Company. While the mango-based drink Maaza was at No. one with ad volumes of 427.85, Thums Up (263.38) and Coca Cola (257.3) were at number six and eight. All of them were new entrants in this week.
Harpic Power Plus 10X Max Clean (407.9) and Mortein Insta (new entrant with 293.64) occupied the second and third slots.
They were followed by Amazon.in and Ultratech Cement at the fourth and fifth spots. Colgate Vedshakti debuted at the seventh rank. Moov Strong Diclofenac Gel and Sabse Pehle Life Insurance, a new entrant again, grabbed the last two positions
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
