MAM
Shah Rukh Khan’s ‘SRK+’ app runs out of ideas, thanks to Disney+ Hotstar
Mumbai: Shah Rukh Khan is at it again! A day after building up buzz and keeping his fans guessing over the launch of his supposed new OTT venture ‘SRK+,’ the Bollywood superstar has released a video that takes the narrative further for the app. In what’s now clearly a collaboration between the actor and Disney+ Hotstar, the ideas are hilariously dismissed as having been already explored on the streaming platform.
The video sees the star with his reel manager discussing story ideas, trying to figure out new ideas for SRK+. This time around they are also accompanied by filmmaker Anurag Kashyap who pitches in with a couple of story ideas of his own. But they are all variously shot down because apparently the concepts for a film/web series have already been seen on the Disney+ Hotstar platform.
In the ad film, finally out of desperation, the actor demands to know if they have anything ‘good’ at all on hand, to which his manager consoles him by saying they do have an IPL team. Much to their consternation, Kashyap shoots this down by cheekily pointing out that the Disney+ Hotstar platform has the Tata IPL too!
https://www.instagram.com/tv/CbKBWv7gYAp/?utm_source=ig_web_copy_link
Actor Ajaya Devgn too joined in the banter on social media by adding his two bits to it with a hilarious caption that read, “Sorry @iamsrk pehle bata dete, Rudra SRK+ pe hi release karta. Ab #ThodaRukShahRukh.”
Sorry @iamsrk pehle bata dete, Rudra SRK+ pe hi release karta 😂
Ab #ThodaRukShahRukh pic.twitter.com/ly4pEqjE0e— Ajay Devgn (@ajaydevgn) March 16, 2022
Khan has been keeping his fans guessing about his big OTT move for a while now. The enjoyable ads created in partnership with Disney+ Hotstar have been garnering a lot of attention and eyeballs from netizens and industry colleagues alike. This latest one takes off from where he left off in September last year when the streamer released a promo on the superstar’s alleged debut on OTT.
On Tuesday, SRK posted a message on his Instagram and Twitter handles, with the loaded caption: “Kuch kuch hone wala hai, OTT ki duniya mein”
https://www.instagram.com/p/CbHOCOGommx/?utm_source=ig_web_copy_link
Celebrities like Salman Khan and Karan Johar had joined in the fun, too, congratulating Shah Rukh Khan on his supposed digital venture.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
