MAM
dentsu APAC appoints Christina Lee as CTO
Mumbai: dentsu Asia Pacific on Wednesday announced the appointment of Christina Lee as chief technology officer (CTO), effective 4 April.
In her role, Lee will be responsible for providing overarching technology strategy, industry-leading capabilities and solutions to enable business growth and drive day to day operations through transformational business and technology initiatives, said the statement.
Based in Hong Kong, she will report directly to global CTO Dominic Shine, and be part of both global and APAC senior management teams, it added.
“Christina is a committed leader who is passionate about organisational design, understands the problems that will be faced during hyper-growth, and is energised by solving these problems,” commented Dominic Shine. “She brings with her strong experience and a successful track record in driving significant transformational change through technology across organisations, as well as in the delivery of data and digital products. I look forward to having her on the team.”
Bringing with her over two decades of senior leadership experience in information and digital technology, Lee has a strong track record of consulting and industry experience in strategy, business transformation, business partnership, vendor management and solution delivery, as well as aligning and advancing IT as a tool and driver for business of Fortune 500 multi-national brand companies.
Prior to joining dentsu, she held senior leadership roles at Kering Group as APAC chief information officer and L’Oréal as South Asia Pacific Chief Information Officer, where she led IT for the most strategic and complex region and successfully established the tech organisation strategy for APAC.
“I have ambition for technology to be a champion of change for brands and businesses to optimise their business practice, and also be a strategic partner to help business to get maximum benefits from the data and technologies,” said Christina Lee. “dentsu values technology and innovation at the heart of its culture and I could not be more excited to be working together with this incredible, high performing team of technology professionals.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.







