MAM
Logicserve Digital taps Anand Bhadkamkar to drive growth strategy
Mumbai: Logicserve Digital on Tuesday announced the appointment of Anand Bhadkamkar as group CFO and president – strategy.
In this role, Bhadkamkar will report to Logicserve founder and CEO Prasad Shejale.
“The motive behind this new appointment is to strengthen Logicserve’s offering in the Indian market further and to expand in multiple markets across the world,” the company said in a statement.
Speaking on his appointment, Bhadkamkar said that it is Logicserve Digital’s ambition to play a pivotal role in digital marketing and transformation globally which attracted him towards this new role. “Prasad’s vision to go global along with the combined talent and capabilities built over a decade forms a formidable combination. I am excited to join the team and look forward to actively collaborating to enable an even faster growth trajectory,” he added.
Bhadkamkar has over 25 years of experience. He was associated with dentsu Aegis Network for more than 13 years and played multiple roles during his tenure, including COO and CFO of South Asia and CEO of dentsu India from 2019. He started his career with EY 25 years ago and served as the VP of finance at Lowe Lintas before joining dentsu.
Speaking on Bhadkamkar’s appointment, Prasad Shejale said, “We are very excited to have a highly experienced and dynamic leader like Anand join our mission. His experience in running a successful global company, acquiring and integrating over 13 companies in India will certainly serve well in expanding our footprint in the market even further.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
