MAM
Pidilite Industries CMO Vivek Sharma moves on
Mumbai: Pidilite Industries CMO Vivek Sharma has decided to part ways with the company, after a seven-year long stint.
Sharma took to LinkedIn to announce his decision, saying that his bond with Pidilite will last forever. “I have had fulfilling, learning and fun filled years at Pidilite and I want to express gratitude to my seniors, colleagues – present and past and the agency partners. To sharpen business building approach, brand creation, innovation and skills to navigate in the VUCA world, Pidilite is the place,” he wrote.
Sharma has been a part of the industry for last 25 years and boasts a unique knowledge of business and brand development experience across FMCG, healthcare, lighting and consumer durables encompassing B2C, B2B and B2G. He had joined Pidilite in January 2015.
As Pidilite CMO, he was responsible for the corporate brand marketing planning and implementation across businesses, marketing talent management. Over the years, he also ensured continuous improvement in marketing processes like innovation and new product launch at the company.
In his 25-year long career, Sharma has been associated with companies such as Philips, MIRC Electronics, Ogilvy Advertising and Cadbury Kraft (now Mondelez).
His next move is still unknown.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
