MAM
NMIMS appoints Madison Media as media AOR
Mumbai: SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) has appointed Madison Media as its media agency on record, following a multi-agency pitch. The mandate will be handled by Mumbai-based Madison Media Alpha.
The agency is tasked with scaling up media presence and generating higher reach for NMIMS across the country. It will handle traditional and digital media services including visibility in print media and radio for the institute, said the statement.
“NMIMS is well known for its consistent academic quality and research-focused approach along with developing a sense of community among students, to achieve holistic education,” said NMIMS director – marketing and PR Burzeen Bhathena. “I am confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”
“We are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’ continuous endeavour to develop and achieve new education and research milestones is in line with the radically changing landscape of the education sector. By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels,” added Madison Digital VP Chintan Soni.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
