MAM
Škoda revives the love for sedans in its latest campaign
Mumbai: Auto major Škoda Auto India has unveiled an integrated campaign to promote the launch of its latest sedan Škoda Slavia. Crafted and executed by Publicis Worldwide India, the campaign is a part of Škoda Auto’s 2.0 philosophy of ‘Made of What Really Matters.’
Directed by Sharat Kumar and produced by Crazy Few Films, the TVC traces the journey of a young boy as the protagonist, who has been creating his dream car since he was a toddler up till the moment of revelation when he finally spots it. The music is an original soundtrack composed by audio and music production house The Jamroom and sung by Indie music artist Raghav Meattle.
“We wanted to revive the de-growing sedan segment and bring back love for sedans,” Škoda Auto India head of marketing Tarun Jha said, speaking on the launch of the integrated campaign. “We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other body type. This love and fascination continue all our lives.”
The campaign will tap all essential mediums for its nationwide launch, including a strong presence across national and regional television, print, outdoor, radio,
digital and social media, said the statement.
“With all that the Slavia had on offer – be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted,” commented Publicis Worldwide India national creative director Vikash Chemjong.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
