iWorld
Haptik appoints Praful Krishna as chief product officer
Mumbai: Jio Haptik Technologies, a conversational AI company and subsidiary of Reliance Jio Platforms has appointed Praful Krishna as its chief product officer (CPO).
In his new role at Haptik, Krishna will drive the transition of businesses from web to the conversation economy, resulting in significantly improved customer experience. “Krishna will spearhead Haptik’s strategic vision and be the driving force behind building the brand’s suite of products. He will also oversee product requirements, design, messaging, pricing, reliability, and customer engagement,” said the statement.
“In addition to being an ex-entrepreneur, Praful has a proven record of success in both startups and large companies and his arrival marks a critical moment in Haptik’s growth journey,” said Haptik CEO and co-founder Aakrit Vaish. “I am confident that under his leadership, the product will be making even further strides in solving customers’ biggest pain points across the conversational commerce journey; and accelerate our journey towards becoming a global leader in the conversational AI economy.”
Krishna comes with 20+ years of cross-functional experience in developing, digitising, marketing, and investing in AI and NLP-driven products at startups and Fortune 500s. He was previously founder & CEO at Coseer, a company helping data science teams in enterprises with intelligent process automation tools. Before entering the world of AI and products, he was at a hedge fund and a consultant with McKinsey & Company.
“I truly believe Haptik is poised to be a global leader in enabling conversational commerce for brands by meeting the user wherever they are – from metaverses to phone lines – and helping them throughout their journey – from acquisition to advocacy. It has already seen incredible momentum: not everyone can boast 500+ million users served with billions of interactions,” remarked Krishna.
Krishna is an alumnus of IIT Bombay and Harvard Business School. Currently, he lives in San Francisco.
iWorld
TAM Sports expands monitoring to live streaming on CTV and mobile
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: TAM Sports, the sports intelligence arm of TAM Media Research, is widening its monitoring net. The company has expanded its advertising tracking to include live streaming across connected TV (CTV) and mobile platforms alongside traditional linear live broadcasts, sharpening its ability to measure brand presence in the fast-evolving sports media landscape.
The move comes as sports viewership increasingly splinters across multiple screens and streaming environments, pushing advertisers, sponsors and rights holders to seek credible data on how their brands perform across platforms.
For more than 15 years, TAM Sports has provided independent monitoring of sponsorship exposure for federations, leagues, teams, sponsors and agencies. By adding live streaming feeds on CTV and mobile to its analytics stack, the firm now enables stakeholders to track advertising occurrences and brand appearances across streaming environments as well as conventional television coverage.
LV Krishnan, chief executive officer, TAM Media Research, said media consumption around sports has transformed rapidly, and measurement systems must keep pace.
“Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it,” Krishnan said. “For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, head, TAM Sports, said the increasingly fragmented video ecosystem has made unified analytics essential for stakeholders trying to assess the true impact of sponsorship investments.
“In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens,” Yardi said. “TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
The platform evaluates brand exposure across several dimensions. These include advertising occurrences during live coverage, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, and presence across digital and social media. Clients can also combine the data with brand-lift studies to assess the depth and prominence of sponsorship exposure.
By consolidating these monitoring and analytics capabilities within a single platform, TAM Sports aims to give rights holders and sponsors a clearer view of how their investments perform across broadcast, streaming, digital and on-ground environments.
The company says the expanded system allows stakeholders to gauge competitive share of voice and sponsorship visibility across the broader sports media ecosystem.
In a world where fans switch effortlessly between television, phones and connected screens, the message from TAM Sports is blunt: follow the audience everywhere—or risk losing sight of the brand game altogether.
