iWorld
Haptik appoints Praful Krishna as chief product officer
Mumbai: Jio Haptik Technologies, a conversational AI company and subsidiary of Reliance Jio Platforms has appointed Praful Krishna as its chief product officer (CPO).
In his new role at Haptik, Krishna will drive the transition of businesses from web to the conversation economy, resulting in significantly improved customer experience. “Krishna will spearhead Haptik’s strategic vision and be the driving force behind building the brand’s suite of products. He will also oversee product requirements, design, messaging, pricing, reliability, and customer engagement,” said the statement.
“In addition to being an ex-entrepreneur, Praful has a proven record of success in both startups and large companies and his arrival marks a critical moment in Haptik’s growth journey,” said Haptik CEO and co-founder Aakrit Vaish. “I am confident that under his leadership, the product will be making even further strides in solving customers’ biggest pain points across the conversational commerce journey; and accelerate our journey towards becoming a global leader in the conversational AI economy.”
Krishna comes with 20+ years of cross-functional experience in developing, digitising, marketing, and investing in AI and NLP-driven products at startups and Fortune 500s. He was previously founder & CEO at Coseer, a company helping data science teams in enterprises with intelligent process automation tools. Before entering the world of AI and products, he was at a hedge fund and a consultant with McKinsey & Company.
“I truly believe Haptik is poised to be a global leader in enabling conversational commerce for brands by meeting the user wherever they are – from metaverses to phone lines – and helping them throughout their journey – from acquisition to advocacy. It has already seen incredible momentum: not everyone can boast 500+ million users served with billions of interactions,” remarked Krishna.
Krishna is an alumnus of IIT Bombay and Harvard Business School. Currently, he lives in San Francisco.
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
