Brands
adidas, Rohit Sharma team up in quest to end plastic waste
Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team captain Rohit Sharma was spotted wearing spikes with the ‘End Plastic Waste’ message in Mumbai Indians’ match on 24 April.
Designed by Aaquib Wani with inputs from Rohit himself, the shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants.
The country’s ace cricketer will continue to don these shoes through the remainder of the IPL season to promote his goal of ‘Ending Plastic Waste.’ With this initiative, Rohit takes the field to bat for a cause- for every run he scores adidas India will pick up 10 plastic bottles from the beaches of Mumbai. The move promoted through exquisite ocean-artwork on the shoe, carries forward the message of ‘Together Impossible is Nothing.’
Interestingly, Rohit had earlier walked onto the field like a man on a mission with his ‘Save the Rhinos’ message from last year’s IPL.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
