MAM
Publicis Media Services bolsters leadership team with key appointments
Mumbai: Publicis Media Services, a part of Publicis Groupe India on Thursday announced key appointments in data sciences & performance marketing. Rajesh Viswanath has joined as senior vice president, data sciences while Vivek Tyagi has been brought in as the head of performance marketing. Both Rajesh Viswanath and Vivek Tyagi will report to Publicis Media Services India CEO Tanmay Mohanty.
“The appointments are in line with it’s focus on scaled, future-facing solutions and data driven decision-making to deliver maximum impact for brands,” the company said in a statement.
Viswanath comes with an experience of 19 years in the M&E and BFSI verticals and has worked with companies such as SG Analytics, Citiustech and Genpact. In his new role at Publicis Media Services, he will help enhance and embed analytics into integrated client solutions, underpinning data across all services and generating unparalleled business value. He will develop further the suite of tools, research, advanced analytics approaches and place data and analytics at the heart and centre of all marketing strategies for brands.
Tyagi has over a decade of experience across marketing services, having spent almost seven years with Publicis Groupe agencies Zenith and Performics. His last stint was with Liv, lifestyle banking app by by Emirates NBD.
In his new role at Publicis Media Services, Tyagi will be responsible for strengthening the performance marketing proposition and offering, by harnessing the power of data and technology. He will also work with Publicis Consulting to help clients transition their performance marketing to a cookie-less yet increasingly digitally active future.
Speaking on the new appointments, Tanmay Mohanty said, “In an ever-evolving market scenario, we are continually focused on strengthening our media product and offering in order to bring in incredible value and scale for our clients. The appointments highlight our commitment in delivering market-leading media services, in an increasingly opt-in digital world. Both performance and data sciences are key pillars for further transformation and growth of our business. The new hires fortify our leadership team, pushing further on our strategic agenda, bringing in innovative strategies, fresh thinking and approaches and exemplary data-driven marketing.”
“I am confident that Rajesh Viswanath and Vivek Tyagi, with their depth of expertise and experience will bolster our services exponentially and continue to drive media excellence,” he added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
