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Vi Movies & TV strengthens OTT aggregator portfolio with ‘Super pack’ at Rs 175
Mumbai: The all-new avatar of Vi Movies & TV, launched in March earlier this year, is a one-stop entertainment destination for all Vi subscribers. Vi Movies & TV provides a vast range of entertainment to its users, with up to 17 OTT apps, 350 live TV channels and complimentary access to several content libraries all under one app through thoughtfully designed packs across post-paid and prepaid. With the latest addition of ‘Super’ pack, Vi prepaid users can access over 15 OTT platforms including SonyLIV, ZEE5, ManoramaMAX, FanCode, PlayFlix, and more, along with 10GB data.
The over 15 OTT benefits of the Vi Movies & TV Super pack will also be available to all prepaid users recharging with Vi Hero Unlimited Rs 449 or Rs 979 pack at no extra cost. These packs offer unlimited calling and daily data quota, along with unique data benefits like unlimited high-speed data from 12 AM to 6 AM, weekend data rollover & much more.
A recent report by Ormax media reveals that India’s OTT audience has reached an impressive 547.3 million, with rural regions contributing around 65 per cent of video consumption. The penetration of OTT services has risen to 38per cent of the population, up from 34 per cent last year. Currently, there are 99.6 million active paid subscribers on these platforms. Smartphones continue to be the preferred device for watching videos, with 97 per cent of OTT viewers using them. To cater to the rising demand for entertainment, this new pack includes access to over 15 OTTs in one place and is bundled with Data benefits, exclusively for prepaid customers.
The Vi Movies & TV App offers four subscription plans for prepaid users: Vi Movies & TV Plus, Vi Movies & TV Lite, Vi Movies & TV Pro with the recent addition – Vi Movies & TV Super at just Rs 175. As the number of OTT platforms are growing, handling multiple subscriptions can be both inconvenient and costly. Vi Movies & TV App guarantees that customers can enjoy their favourite content on a single App with a single subscription, without burning a hole in their pocket.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
