MAM
TCM Platform to craft Tata IPL 2022 closing ceremony; AR Rahman and Ranveer Singh to perform
Mumbai: The Board of Control for Cricket in India (BCCI) has appointed TCM Platform as the agency that will conceptualise and execute the Tata IPL 2022 closing ceremony at the Narendra Modi Stadium, Ahmedabad on 29 May. The closing ceremony of the IPL makes a comeback after a gap of four years.
AR Rahman, Ranveer Singh, singers and over 500 supporting dancers and cast will be a part of the ceremony. The entire field of play will be used for the ceremony and it will be broadcast from 6.30 p.m on 29 May.
“It is indeed an honour and a privilege to be given this mandate in this very special year,” stated TCM Platform director Chanda Singh. “Cricket is deeply embedded in the fabric of our nation and creatively we bring the celebration of 75 years of India’s independence and the history of our cricketing achievements together. This is also the year that two new teams have joined the league – truly representative of the diversity of the nation with a singular passion for cricket.”
“We have mapped every second of our thirty minutes event to entertain, enthrall, delight and pay tribute to the country, to the game that we are so passionate about and to the legends that define its history,” said project lead of the ceremony Ria Agnihotri.
Ranveer Singh will be the headliner of a high-impact performance that captures the flavour of the 10 playing teams and the cities that make up the league. The sequence will be choreographed by Shiamak Davar and 300 folk dancers from across India will join his dance troupe to give a montage of the rich texture of our nation, said the statement.
Oscar winner and music composer AR Rahman will pay tribute to 75 years of legends and cricketing history. “For the first time we will use broadcast Augmented Reality to bring alive the different eras of cricket. Along with AR Rahman, this will be a befitting homage to the 15 years of IPL and to game that has given us so much” – said the content director of the ceremony Arati Singh.
The BCCI had invited event and entertainment companies and the mandate was awarded after a multi-level screening and selection process by a committee. “TCM Platform won the mandate with a strong concept, backed by superb talent choices and a reputation for perfection in execution. We thank The BCCI for this opportunity and we hope to make this a benchmark event in this very special year for our nation,” said TCM Platform MD Lokesh Sharma.
TCM Platform is a JV venture between Twenty First Century Media, XP&D and the Zoo Media Network. The new-age company said that it champions the narrative of offline sportainment and online digital engagement.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
