MAM
Blink Digital forays into NFTs and metaverse
Mumbai: Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and interact with each other.
Blink Digital has launched some of the successful NFT projects and metaverse activations on platforms such as OpenSea, Rarible and Decentraland.
This move is in alignment with their vision to bring the best to the brands and enhance the connectivity between brands and audiences. This agency foresees 300 per cent of the rise in revenue as they foray into the new vertical, according to the statement.
As far as the growth is concerned, Blink Digital has seen 100 per cent of growth ensuring great revenue momentum from web3 vertical. In terms of the new mandate wins, the client has grown by 60 per cent this year, the agency said.
Blink Digital also executed the successful OnePlus 10 model launch on Amazon in Decentraland. Leveraging blockchain technology, the agency has helped materialise numerous to sell and trade NFTs. They have been providing end-to-end services from strategy and development to deployment and promotion to the brands. The agency is working as a guiding light for brands to make an early stage impact of NFTs and metaverse and to become a trendsetter.
Talking about venturing into the new vertical, Blink Digital director of technology Amer Ahmad said, “The idea of bringing three-dimensional experiences had started with VR devices and it has come full circle with the innovations and advancements like Web3 and Metaverse. The buzz has already concluded that the newly found virtual world is inevitable. Blink Digital lies at the intersection of creativity, innovation and the power of the internet, so our foray into Metaverse focused marketing came naturally to us.”
“The team at Blink has always challenged the status quo and keeps innovating to serve the best to our clients. We have already started working with a few brands for their NFTs and Metaverse campaigns. We believe that metaverse will play a notable role in the next decade of advertising and we would like to to be ready before it becomes highly democratised both in terms of creation and monetisation opportunities,” he added.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
