Brands
TATA Studi renews digital marketing mandate for Gozoop
The e-learning application Tata Studi has retained Gozoop Group as its digital agency. The independent marketing group has been working with the brand since 2020. Gozoop Group will continue to be responsible for the brand’s digital presence as part of the mandate.
Leveraging its expertise in creative campaigns and storytelling, the agency will be actively managing social media engagement for Tata Studi, Tata StudiLive and Tata StudiLeap.
Gozoop Group has conceptualized and executed the branding campaign ‘Padhne Ka Sahi Tareeka’ for the brand foregrounding Tata Studi as an ideal after-school coach, last year. The campaign was released on both electronic and online platforms.
Studi was founded on the science of learning – a highly effective learning method recommended by learning scientists. Tata Studi’s mission is to inculcate effective study habits in every child and inspire them to be independent learners.
Speaking of this association, Tata ClassEdge chief executive officer Milind M Shahane said, “The EdTech industry is growing rapidly. Tata Studi app and Tata StudiLive online classes offer the latest technology facilitating learning and live tuition for students to improve learning outcomes and performance. We have been working with Gozoop Group for the past year and given their understanding of market & customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch the #PadhneKaSahiTareeka campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”
Talking about their partnership with Tata Studi, Gozoop India CEO Samrat Bedi said, “Tata Group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with Tata Studi, a brand we share similar principles and ideals with. In the last two years we have worked towards a common goal – meeting new heights for the brand in the digital space and look forward to continuing to provide result-driven solutions and communications for Tata Studi as their trusted advisors.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
