MAM
Digimaze wins the performance marketing mandates for Just Watches & CottonWorld
Mumbai: Digimaze has bagged the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement.
Just Watches is the largest and most trusted authorized retailer brand for watches in India. It is an established home for 40 world-class brands, and their portfolio continues to grow continuously as they keep adding more brands each year. Cottonworld is an Indian clothing brand that specializes in producing modern classic garments for men and women using top quality and natural fabrics like cotton & linen.
According to the Just Watches mandate, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will increase the ability of Just Watches to offer prestigious and luxurious watches, not just on their website, but also on other well-known marketing platforms.
Cottonworld, a brand committed to producing comfortable garments, using natural fabrics has completed 35 glorious years. Digimaze will concentrate on constructing performance marketing strategies that will support and create the brand’s digital presence by making its clientele.
Digimaze CEO & co-founder Vatsal Rajgor said, “It is a pleasure for Digimaze to win mandates for brands like Just Watches and Cottonworld. With this, we plan to continue to make Just Watches synonymous with prestige and luxury as a watch wear brand in India. This is achievable by focusing on result-driven marketing strategies which will assist the brand to reach and interact with high-quality audiences. With Cottonworld, we aim to establish a community-based clientele that will encourage wearing naturally made apparel.”
Just Watches co-founder & CEO Aditi Motla said, “Digimaze has opened up a previously undiscovered path of scaling and growth for us by using their robust performance marketing strategies. Their on-point and thorough understanding of our market and offering expertise cater to our needs. We look forward to a mutually-rewarding partnership that will enable us to reach new markets.”
Cottonworld director Lavin Lekhraj said, “We are glad to partner with Digimaze for performance marketing. They are mandated to help us grow on our e-commerce website with their astute thinking and a broad yet sharp understanding of the clothing market and strategies.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
