iWorld
PlayboxTV appoints Rannvijay Singha as their first brand ambassador
Mumbai: Recently featured on Shark Tank India, Indian actor, TV personality and video jockey (VJ) Ranvijay Sigha has been appointed as the brand ambassador for PlayboxTV.
PlayboxTV is a super OTT Aggregator and economical entertainment app aiming to give every Indian easy access to online content. It aggregates noteworthy OTT platforms including but not limited to VOOT, Amazon Prime, SonyLIV, ZEE5, ShemarooMe and EPIC ON into a single app at an affordable price. Given Rannvijay’s extensive experience in television and media distribution, he is agreeably the most compatible fit as the company’s premier brand ambassador.
PlayboxTV’s mission is to partner up with the best OTT platforms and consolidate their shows and movies to serve a unified community of consumers who are always on the lookout for good content.
Regarding this exciting partnership, Ranvijay stated, “I’m extremely delighted to join the PlayboxTV family as a brand ambassador and investor. Having spoken to Aamir behind the scenes of Shark Tank India and having understood the product in-depth, I am confident that this collaboration will last for years to come.”
The PlayboxTV app allows you to watch multiple OTT platforms and Live TV channels, on both TV and mobile devices. It customises your interests and choices and gives you recommendations based on your viewing history. With over 1,00,000 movies, 350+ Live TV channels and your favourite shows, the app makes sure that you can view your favourite content anytime, anywhere.
PlayboxTV founder and CEO Aamir Mulani said, “We are beyond delighted to have partnered with Rannvijay and hope to disrupt this OTT industry. This partnership also opened a new horizon to the business with his expertise in media & Content IP Creation for the last 20 years.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
