MAM
Team Pumpkin retains its digital mandate for Prega News
Mumbai: A 360-degree brand solution and digital agency, Team Pumpkin retains its digital mandate for Prega News.
Team Pumpkin has been handling the account for Mankind Pharma’s Prega News for a long time. As a part of the mandate, the digital agency will continue its role in handling social media, media planning, media buying, PR, and ORM for Prega News. The agency will also be responsible for the digital strategy and pursue the brand’s loyalty with consistent brand essence.
Team pumpkin has been working with Prega News for the last two years across different areas and assisted the brand to grow its digital follower base with over 2.37 lakh fans across all social media platforms combined.
The agency has executed some impactful campaigns like ‘She Can Carry Both.’ & ‘Cool Hai Meri Maa’, has gained over 16.9+ million video views across YouTube channels.
Team Pumpkin chief business officer Swati Nathani said, “We are overjoyed to be the digital partner of Prega News, a brand which has always been very supportive and refreshing to work with. Extending the digital mandate in itself is a compliment to us and the team. We are excited to add more value to the brand.’
Prega News deputy general manager Joy Chatterjee added, “We feel ecstatic to extend Team Pumpkin as our digital agency. It has been a splendid experience working with their team. We are looking forward to creating more motherly campaigns and driving customer engagement across platforms.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
