GECs
Zing brings Korean dramas and fiction shows in Hindi
Mumbai: India’s leading entertainment channel, Zing is all set to bring a special segment featuring Korean fiction shows in Hindi. The move comes following their motto, ‘Apni Vibe, Apni Tribe’.
With this, Zing becomes the only Indian channel to bring all these popular K-Dramas in Hindi.
The special segment for K-Dramas called the “Hallyu Time” will be broadcasted from 6 pm to 7 pm on weekdays. The platform has an enviable ensemble of fascinating Korean fiction shows, specially curated for the youth.
This collection of dramas will get updated from time to time as per the viewers’ demand.
The interesting “Hallyu Time” line-up is a celebration of Korean art and culture. It includes endearing slice-of-life stories of love, friendship and achievements. The first on the list Fight for My Way (June), featuring popular actors Park Seo Joon and Kim Ji Won, is a story of two individuals, who wades through all the hurdles of life to fulfill their dreams. Angel’s Last mission (July), the next show in the line-up, will make you fall in love all over again; Cheer Up (August) is a story of a bunch of young adults forming a cheerleading club; Meow the Secret Boy (September) is an out-and-out romantic comedy. All four fiction shows have earned critical acclaim across the globe.
Talking about the initiative Zing chief channel officer Arghya Roy Chowdhary said, “At Zing, we believe in understanding and celebrating the youth and their choices. Our ‘Apni Vibe, Apni Tribe’ has been created with the idea of providing them with entertainment they can connect with. The ever-growing craze around Korean dramas / Korean fiction shows is unmissable and we wanted to do something more in that space. We have been showing K-dramas for some time now, but decided to take it to the next level by introducing a special Hallyu Time slot that will only air popular & acclaimed shows and that too in Hindi.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
