iWorld
Govt supports self-regulation for OTT industry, says I&B minister Anurag Thakur
Mumbai: The minister of information and broadcasting, sports & youth affairs, Anurag Thakur said that the government supports self-regulation for OTT industry. He said while addressing the inaugural of CNN-News18 Town Hall recently.
“When we decided on self-regulation on OTT, we wanted to create an industry driven check on everything,” Thakur said.
Thakur said that systems and processes were already in place for viewers to raise any complaints or grievances. He said that in case the government had any complaints with any scenes, they raise it directly with the platforms.
“There are age groups, where a viewer can submit their credentials and watch whatever they wish to. We have never stopped a movie, or certification. But in case there are complaints for a particular scene we do raise the same with the platforms and the same is usually taken down by themselves to ensure that there is no tension in the country.” Thakur added.
CNN-News18 hosted the inaugural session of ‘Town Hall,’ an on-ground event where top policy makers, opinion leaders and prominent voices engage in meaningful conversations with the channel’s news team.
The first edition of Town Hall was held on Saturday with top union ministers of the Narendra Modi government such as Dr S Jaishankar, Anurag Thakur and Smriti Irani were present.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
