MAM
Pocket FM introduces ad solutions to increase revenue growth
Mumbai: Pocket FM, a personalized audio streaming service, has launched ad solutions on the app to accelerate its revenue growth. In order to discover the best audio innovations, the company has conducted numerous experimental campaigns with more than 100 brands. It has also offered engaging brand solutions to companies like One Plus, Croma, Amazon Prime, Fino Banking Payments, Hero Vired, and others.
While ensuring a clutter-free and smooth advertising experience with little ad interference for its listener community throughout the test period, Pocket FM achieved enormous engagement for these brands on its platform. Brands can engage with the listener community using a customised strategy thanks to Pocket FM’s solution’s precise targeting choices.
Pocket FM head – agency relationship Manish Nagar said, “We have been spearheading the category creation for audio streaming with innovations and our unique storytelling capabilities guiding us towards sustainable and profitable growth. The marketing and advertising community has shown immense interest in our ad solutions due to its strength to optimise brand engagement without disrupting listeners’ experience.”
The project undertaken by Fino Banking Payments with Pocket FM garnered immense industry appreciation for its innovative approach to audio.
FINO Banking Payments chief marketing officer Anand Bhatia said, “For a relatively new platform to churn out such innovations in the audio OTT category is a great thing. But to win an award for it within the first six months itself is an even greater achievement. We are glad to have associated with Pocket FM and tried, tested, and approved of its prowess. A first of its kind for our category, really!”
In the last quarter, Pocket FM introduced the micro-payment module for its listener to imbibe piecemeal content consumption habits and witnessed an exponential growth trajectory in content monetization, setting the trend for a micro-payment mechanism.
Having over 1,00,000 hours of audio content, Pocket FM is focused on building the largest audio-streaming repository across multiple formats, including audio series, audiobooks, podcasts, and others. With more than 15 million monthly active listeners on the app, and a daily average time spent of over 100 minutes, the app has emerged as a preferred media category for brands and marketers.
Pocket FM has raised $93.6 million till date and is backed by some marquee investors like Lightspeed, Times Internet, Tanglin Venture Partners, Goodwater Capital, and Naver.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
