News Broadcasting
Barc Week 25: India TV leads HSM market for three weeks
Mumbai: Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).
As per data shared by the channel for Week 23, 24 and 25, India TV has a consistent relative share of 13.5 per cent for the 15+ target group.
Aaj Tak follows the channel with 12.8 per cent relative share in Week 25. News18 India has a 11.9 per cent share, TV9 Bharatvarsh has 10.9 per cent share and Republic Bharat with 10.8 per cent share.
Zee News has a relative share of 9.2 per cent followed by Times Now Navbharat at 7.4 per cent share. ABP News has 6.5 per cent share, News Nation has 5.8 per cent share and Good News Today has 5.2 per cent share.
Furthermore, India TV is also the leading channel in the Hindi-speaking Urban 15+ T.G market eight consecutive weeks with a 14.4 per cent relative share in Week 25.
India TV is even more popular with affluent audiences i.e., NCCS A HSM as per the Barc data. India TV has been the leading Hindi news channel for this target group for eight weeks and has a 15.2 per cent relative share in Week 25.
The overall ratings for Hindi news genre (Average Minute Audience (AMA) (000)) grew by four per cent in week 25 i.e., 18-24 June.
Additionally, as per return-path data (RPD) by Airtel Xstream, India TV is the leading Hindi news channel from Week 18 to Week 25 in the Hindi-speaking market with 18.6 per cent relative share. The RPD data is on the basis of total watch time.
Source: BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 23’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM Urban, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: NCCS A, Market: HSM, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 18’22 to Wk 25’22, Hindi News Genre consist 12 Hindi News Channels, AMA 000s
Airtel Xstream, All Days, 24Hr, Market: HSM, Period: Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis Total Watch Time
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
