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TCH 2022: Will the 2020s decade drive an insatiable demand for content?
Mumbai: The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits. The excitement and expectation are palpable amongst those in content creation and distribution – TV, film, streaming, short format, audio series, games, metaverses and what have been to serve those emerging needs.
The transformation leads to a lot of questions such as will the 2020s see a further revolution and exploitation of the opportunities the decade offers? Or will there be a cooling off? Will Indian content follow the trajectory of the Korean Wave? And how? Will the 2020s prove to be India’s roaring twenties?
Finding and discussing the answers to these questions, the first panel of the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub Summit 2022 saw an insightful debate on the theme ‘The Roaring Twenties: Repeating The Successful Era Of Content Explosion.’
Moderated by Indiantelevision.com Group founder & CEO, the panel included Indian screenwriter, director and producer Alankrita Shrivastava, Indian Film Director Arif Ali, Pratilipi head, IVM Podcasts Amit Doshi, Neela Films Productions founder and managing director Asit Kumarr Modi, Balaji Motion Pictures creative producer and executive vice president Ruchikaa Kapoor and Zee Studios chief business officer Shariq Patel.
The industry event is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the association partner. Industry partners are Fremantle India, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) is our community partner.
A century ago, after the global pandemic known as the Spanish flu, much of the world enjoyed a boom period, later immortalised as the ‘Roaring Twenties’.Opening the discussion, ITV founder, CEO & editor-in-chief Anil Wanvari asked the panel, “Are we about to experience another Roaring Twenties?”
Pratilipi head, IVM Podcasts Amit Doshi said, “we’ve barely scratched the surface in terms of what exactly kinds of content we’re going to see in future.”
“Technological transformation over the last ten years has already unleashed creativity in this country and it is going to continue,” he added.
Further, Wanvari asked Neela Films Productions founder and managing director Asit Kumarr Modi, who has successfully run over thirty-five hundred episodes of ‘Tarak Mehta Ka Ooltah Chashma’, how he sees this remarkable show in the 2020s?
“We started back in 2008 where technology was way behind than where we are today and we have seen it all changing over the years. Now, things are developing rapidly, it might be more challenging but we are more excited to create stories in the new age of technology,” answered Modi.
Taking the discussion further, Zee Studios chief business officer Shariq Pate said, “pandemic has shown that all of us have this insatiable amount of content that all of us could consume and this prompted platforms to step up on investments.”
“We can expect a roaring 2020s with huge amounts of content to be created which is definitely far more than what the existing platforms can digest at present,” he added.
Sharing her outlook for the roaring 2020s, Balaji Motion Pictures creative producer and executive vice president Ruchikaa Kapoor said, “the big realization about this changing content landscape is that there’s an audience for every genre, however the size of the audience differs.”
She added, “the content consumption has increased dramatically over the last three years. But as far as movies are concerned, the urgency of going to the theatres has come down drastically due to the growth of OTT.” Talking about the future, she said, “we expect exponential growth in the 2020s too.”
Agreeing with what his co-panellists had said, Indian film director Arif Ali said, “being behind the doors for so many months during the pandemic has actually opened a lot of doors for content creators.”
“Pre-pandemic there was more focus on making money, but now content creators want to have a legacy and it is going to lead to a thrilling 2020s,” he asserted.
Further, highlighting the challenges that the transformation in the content space brings, screenwriter, director and producer Alankrita Shrivastava said, “today the major challenge is to go back to the core of storytelling and not get overwhelmed.”
Watch the complete video of this insightful session here.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
