Brands
JK Tyre & Industries onboards Anuj Kathuria as president
Mumbai: JK Tyre & Industries Limited has appointed Anuj Kathuria as president (India). In his new role, Kathuria will report to JK Tyre & Industries chairman and managing director Raghupati Singhania and managing director Anshuman Singhania.
Kathuria brings with him 31 years of rich experience, having worked in senior management positions in leading and reputed auto companies like Ashok Leyland and Tata Motors. In addition, he has also worked overseas in the auto sector, in senior management positions.
An engineer and a post graduate in marketing & finance, he is a Harvard Business School alumni. Welcoming him onboard, JK Tyre chairman and managing director Dr Raghupati Singhania said “I am sure that Kathuria will provide adept leadership and lead JK Tyre on a new growth trajectory”.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
