MAM
Adgcraft becomes PR partner of Mega Expo 2022
Mumbai: The leading exhibition company, Ace Exhibitions, has handed over its PR mandate to Adgcraft for it’s upcoming international event, ‘The India Industrial Manufacturing Mega Expo and Mega Green Vehicle & Smart Mobility Show.’
Mega Expo 2022 as an international platform covers outspread shows across the manufacturing ecosystem which will be handled under the banner of Adgcraft and their supervision.
As a part of the mandate, Adgcraft will be the official PR partner for the nationwide event Mega Expo 2022 with the remarks of aiding strategic solutions for communications management and proposing ideas for the betterment of this exhibition as well. Adgcraft as a communication agency is amenable to presenting brand broadening, solutions for unanticipated situations, and magnifying the organization’s position.
The event will take place on 7 to 9 September at Pragati Maidan, New Delhi, where eminent industrial exhibitors, as well as business buyers, would be present. On this platform, the prominent industry leaders will showcase their latest products, innovations, and future technologies in the view of the general public.
Speaking on the association, ACE exhibition business head Anupreet Singh Jaggi said, “This country requires a boost for the MSME sector, and we hope to contribute to India’s growing MSME industry through this exhibition, and having Adgcraft as a communication partner for Mega Expo 2022 will help us achieve that goal more efficiently.”
With a warm judgment, Adgcraft managing director Abhinay Kumar Singh said, “MSME is a sector that is always growing but also requires everyone’s attention; I applaud ACE Exhibitions and Anupreet Singh for doing such amazing work to help this sector. The Adgcraft family is very excited to share the best media approaches for Ace Exhibitions Mega Expo 2022.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
