MAM
iProspect India wins Monster.com’s digital mandate
Mumbai: Dentsu India’s media agency iProspect has won the digital mandate for Monster.com. The account was won following a multiagency pitch and will be handled out of the agency’s Gurgaon office.
iProspect India will handle the entire gamut of digital duties for Monster.com, with a focus on performance-based marketing. The agency will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns. The agency will manage the brand throughout India, Southeast Asia, and the Middle East.
Commenting on the win, Monster.com, APAC & ME CMO Saurabh Srivastava said, “Monster is bracing itself for a new growth journey as it evolves into an end-to-end talent management platform in the months to come. A household name for job seekers across countries and a preferred talent discovery platform for recruiters, Monster continues to invest in innovative tech product offerings and services that are continuously improving the experience of its users across the web and mobile app. As we move ahead with our renewed aspiration of catering to the diverse requirements of an evolving job market, we are confident that partnering with the best of minds from the digital marketing space will help us create the much-needed brand resonance and equity with our existing and prospective users across emerging markets.”
iProspect CEO and Dentsu Media chief digital growth officer Vinod Thadani commented, “Monster is a great brand that has been in the market for many years and has established itself as a great engagement platform for users who are looking for jobs and progressing in their careers. At iProspect, we look forward to deploying our innovative and data-driven digital marketing solutions to deliver the right engagement for the brand with its digital audience.”
iProspect India managing partner Nitin Sabharwal added, “We, at iProspect India, believe that the new avatar of Monster that is in the making has the right appeal to the new-age audience. We are looking forward to the new innovations on the platform. The team will work closely with the brand stakeholders to deliver on digital distribution and customer engagement.”
MAM
Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
