News Broadcasting
News Nation Network strengthens its sales team
Mumbai: News Nation Network ropes in Vivek Makker as executive vice president & national head of sales for the network. Harsha Vardhan Dwivedi as vice president of sales to take care of its regional business.
In their capacity, they will be responsible for the performance of all revenue-generating avenues, drive growth through strategic decisions, partner with key stakeholders and steer revenue acceleration through their leadership.
Prior to this, Vivek Makker was the National head for NDTV India. Vivek is a well-known media professional with over two decades of experience and a unique relationship-driven personal approach with Clients, Advertising agencies and his Teams. He has also worked with HT media, Star TV, and Times OOH.
In his role, Vivek added “Feeling excited and happy to be part of News Nation, one of the fastest expanding Media groups that have futuristic approach and deep-rooted traditional values”
Speaking of joining the team, Harsha said, “It gives me great pleasure to join the enthusiastic and aggressive team of News Nation Network. The brand is already well established, and I look forward to collaborating with all stakeholders to achieve long-term goals”.
With over 20 years of work experience, Harsha in his previous roles has worked for various organisations like Sahara TV Network, Zee Entertainment Enterprises Ltd., Zee Media Corp Ltd., Mahuaa Media Network, ETV News Network & Network 18 before joining News Nation Network. He has been a part of launches like Zee Bihar Jharkhand and relaunches like Zee Sangam, India 24*7, etc.
News Nation Network chief business officer Bhuwan Bhatt said “Inclusion of Vivek and Harsha, will further strengthen the team. We are immensely hopeful that Vivek & Harsha would bring huge value to the organization with their leadership and interpersonal skills. We look forward to driving growth of all the brands with each passing day in their respective roles.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
