iWorld
Tata Play Binge service now offers content from Planet Marathi, Namma Flix and Chaupal
Mumbai: Tata Play has added three new OTT platforms—Planet Marathi, Namma Flix, and Chaupal—to its Tata Play Binge offering. The platform now offers 16 OTT platforms in one app with diverse content across languages, catering to a pan-Indian audience.
Chaupal, Planet Marathi, and Namma Flix will bring stories from the world of Kannada, Punjabi, Haryanvi, Bhojpuri, and Marathi entertainment.
The service can be accessed via the Tata Play Binge mobile app or Tata Play Binge+ Android set-top-box (STB).
Tata Play’s chief commercial and content officer Pallavi Puri, said, “Carrying forward Tata Play Binge’s objective of bringing the best of entertainment to viewers, we are proud to partner with Namma Flix, Planet Marathi, and Chaupal. The addition of these three new OTT platforms to Binge’s existing partnership with 13 other platforms will enable a wider audience to enjoy stories in their own languages. This will significantly boost content discovery and exploration for Indian consumers, making Tata Play Binge the one-stop solution for all OTT entertainment.”
“We are very excited to partner with Tata Play Binge to reach a wider audience base. Our vast content library of retro movies and the latest ones will now be available to the Tata Play Binge audience. We are also working towards releasing two new movies every month and aspire to launch some web series as well. We believe in increasing our footprint through our partners and are putting in our best efforts to keep Kannadigas across the country entertained,” said NammaFlix founder & CEO Vijayaprakash R.
Planet Marathi OTT founder Akshay Bardapurkar said, “We are committed to introducing the power of Marathi content to as many viewers as possible. Our exclusivity and forte lie in the power of creating content of varied genres, through web series, films, non-fiction content, and much more. We have always been the first movers and game changers when it comes to the Marathi industry, and this collaboration is also a step towards the same. Through this association, we will be able to reach out to new users as well as loyal ones through a new channel. We want to aid discoverability, affordability, and accessibility through various media and meet our audience in various convenient ways. We are confident we will be able to merge our strength in content with Tata Play’s prowess in distribution to create a robust viewer community.”
Chaupal managing director Sandeep Bansal, said, “Chaupal signifies entertainment beyond boundaries, where regional languages and cultures interact, giving a glimpse of the Indian panorama. At Chaupal, we always believed in giving a wealth of choice to our subscribers in terms of new content offerings in their mother tongues—Punjabi, Haryanvi, and Bhojpuri, to begin with. Since its launch, Chaupal has witnessed a huge surge in content consumption on large screens and connected devices. We are hopeful that the partnership with Tata Play will further boost Chaupal’s engagement and help its content traverse all barriers of region and language. We are thrilled about the collaboration between both brands.”
Tata Play Binge service offers OTT platforms such as hoichoi, Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface.
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
