iWorld
DNEG appoints Academy Award, Bafta winner Janek Sirrs as visual effects supervisor
Sirrs’ list of production VFX supervisor credits to his name includes Marvel movies like “Doctor Strange in the Multiverse of Madness” (2022), “Spider-Man: Far from Home” (2019), “Spider-Man: Homecoming” (2017), “The Avengers” (2012), and “Iron Man 2” (2010). Other client-side VFX supervisor credits in his filmography include “Terminator Genisys” (2015), “The Hunger Games: Catching Fire” (2013), and “Batman Begins” (2005).
In 2000, Sirrs received the Academy Award and the Bafta Award for Best Special Visual Effects for his work on “The Matrix” (1999). He has subsequently received two additional Academy Award nominations, for his work on “The Avengers” and “Iron Man 2,” and two additional Bafta nominations, for his work on “The Avengers” and “Batman Begins.”
“I am proud to announce that Janek Sirrs is joining DNEG’s creative leadership team. I have admired Janek’s work for many years, and he is a truly outstanding creative leader who pushes the boundaries of what is possible on all of his projects. There are huge opportunities ahead for DNEG, as we drive our company forward in a world of technological advancement and new creative possibilities, and I am delighted that Janek is onboard as an important part of the DNEG creative team that is helping to lead that charge,” said DNEG chairman and CEO Namit Malhotra.
Sirrs said, “As a client-side supervisor, I have worked with DNEG for more than twenty years, all the way back to Batman Begins and Mission: Impossible II. I am a big fan of the company’s work and its ethos. This new extension of my relationship with DNEG is incredibly exciting for me, as it allows even closer collaboration with DNEG’s talented teams, and the opportunity to develop groundbreaking and unconventional ideas, concepts, and approaches. One of my goals in designing and world-building for movies is to create something that has never been seen before, and I am looking forward to working with interesting and esoteric filmmakers to help bring a different take and a unique approach to the craft of storytelling.”
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
