MAM
Hansa Research, Qualtrics partner to optimise marketing efforts and help in brand building
Mumbai: A part of the R K Swamy Hansa Group, Hansa Research, has collaborated with Qualtrics to help organisations optimise its marketing efforts by monitoring the brand health performance and help in building their brands in India’s growing and maturing economy.
With this collaboration, Hansa Research will combine its consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM platform.
The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as, how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want.
The organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.
On this collaboration, Hansa Research chief executive officer Praveen Nijhara said, “Organisations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customized strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives.”
“In today’s rapidly changing markets, organisations that stay closely aligned with the needs of their customers are well-positioned for success. Qualtrics is working with organisations across India to tune into the needs of consumers, and the collaboration between Qualtrics and Hansa Research will help even more companies better understand how to serve their customers and prioritize brand and marketing investments,” said Qualtrics head of ecosystems Asia Pacific and Japan Zoe Nicholson.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
