Ad Campaigns
Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive
Mumbai: D2C seafood and meat brand Pescafresh has rolled out a new campaign “Fresh Matlab Live.” The new campaign focuses on promoting the world’s first live digital market in the seafood and meats category – Pescalive.
The campaign is live in Mumbai and Pune and will target more than 50,000 households with door tag branding and 7,000 no-parking boards across the two cities.
The focus is to create visibility, attract people’s attention, and acquire potential customers through an attractive offer. In the first phase of the activity, Goregaon (East and West), Thane, Andheri (East and West) and Powai will be covered.
In Pune, the target areas are Baner, Magarpatta, and Koregaon Park. An online BTL brand activation is also being done at the society gates in these areas.
Pescafresh has fully equipped fulfilment centres across Mumbai and Pune, and the BTL logistics plan has been designed keeping in mind the same.
Speaking on the campaign, Pescafresh founder Sangram Sawant said, “We wanted to penetrate into customers’ homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall.”
Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room,” he added.
All Pescafresh products are packaged in vacuum bags and sent in temperature-controlled boxes to the customers. Recently, the brand has added the ‘chicken deli’ meats range to its product line.
On Pescalive, the brand has started influencer editions, live cooking sessions with renowned chefs, interactions with food bloggers, and more. Customers get to see the right tips for buying seafood, hacks to cook, and other information on Pescafresh products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
