Brands
Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series
Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.
Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.
An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.
Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”
Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.
“Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.
The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.
The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.
Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.
Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
