MAM
Amitabh Bachchan is the most recognised celebrity in India, says report
Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all-India rank. He is ahead of favourites who are younger and probably more active in their fields, such as MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, and Salman Khan.
The celebrities are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc., which make up their final BE Score. With the highest score in the all India rank BE score, Bacchchan was ranked third in the West and North Zones, ninth in the South Zone and eleventh in the East Zone.
The Brand Endorser is a comprehensive report of intensive research conducted across 36 Indian cities. According to the research, Bachchan has the highest-ever recognition score of 92 per cent, making him the most well-known personality in the nation. He is seen as a global personality who is self-made, relatable, influential, energetic, fit, as well as sophisticated and reliable. He is a fascinating brand ambassador for a variety of products because of these features.
Commenting on the significance of the report, Hansa Research chief executive officer Praveen Nijhara said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”
As the “Shahenshah” of Bollywood, he has a strong presence and mark in Uttar Pradesh, Rajasthan, Punjab, Maharashtra, and Gujarat.
At the age of 79, Amitabh Bachchan is one of the most ubiquitous personalities, endorsing various brands, providing voiceovers with his trademark baritone, acting in diverse Indian & Hollywood films, and hosting one of the longest-running game shows on Indian television.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
