iWorld
Disney+ Hotstar to stream UK show featuring David Beckham on 9 November
Mumbai: OTT platform Disney+ Hotstar has debuted the official trailer for the UK original series, Save Our Squad with David Beckham. The series is set to premiere exclusively on Wednesday, 9 November at Disney+ Hotstar. The announcement was accompanied by four new images from the series.
It is co-produced by Bafta and RTS Award-winning production company Twenty Twenty, and Studio 99, the global content and production studio co-founded by Beckham. Save Our Squad with David Beckham is a series that sees David Beckham return to his East London roots to mentor Westward Boys, a young, grassroots team who are at the bottom of their league, facing relegation. However, this isn’t just any league… This is the same league that Beckham played in as a young boy. Working with the head coaches, he’ll try to turn the team’s fortunes around.
Beckham mentors the young squad, sharing stories from his own playing career, which spanned over 20 years and saw him play for some of the most successful clubs in the world, to help them learn valuable lessons about practice, ambition, and teamwork. Off the pitch, Beckham gets the chance to spend time with players and their families, learning about their lives, hopes and concerns and talking to them about the importance of collaboration, work ethic and community.
In the trailer, we see the first time the squad meets David Beckham, with one member of the team quizzing him on missed penalties. For David, this role is about giving back, as we see him mentor the boys, give them inspiring team talks, and even get his boots back on to try to score a trademark Beckham free kick against our young team.
Save Our Squad with David Beckham builds on the company’s commitment to source, develop, and produce original productions. Disney’s International Content and Operations team plans to create 60 local productions in Europe, the Middle East, and Africa alone by 2024 as it continues to collaborate with outstanding creators and premium producers.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
