MAM
Wiggles introduces tyohaar ki mithai for “Furryvaar”
Mumbai: Wiggles has launched a purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year. The tagline for the “# TyohaarWithFurryvaar” campaign reads, “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.”
Celebrations are incomplete without ‘parivaar’ and pets have become integral family members. Hence, Wiggles coined the term “Furryvaar” to include our furry family.
With this campaign, Wiggles has urged families to change how we look at rituals and traditions and keep our pets in mind while creating our shopping lists, ensure pet treats are a part of the sweets at home; and not forget that one adorable selfie with their fur buddy.
“# TyohaarWithFurryvaar” is now available on all social media platforms, as well as in the Wiggles Tribe pet parent community. The campaign is conceptualised and executed by the Wiggles’ in-house team.
Wiggles introduces “Tyohaar ki Mithai” as part of the “# TyohaarWithFurryvaar” campaign, which raises awareness and educates people about how Indian sweets can be toxic to pets and how sugar, maida, and nuts can harm your pet’s health.
It also shared recipes for pet-friendly sweets like xylitol-free peanut butter and oats laddu that can add sweetness to their Diwali celebrations. In addition to this, Tyohaar Taiyyar offers a socio-cultural atmosphere and educates pet parents to try the anxious pet programme module on firecracker training, besides spreading awareness on celebrating a noise-free Diwali. Lastly, Wiggles highlights the bond of family ties through Tyohaar Wali Selfie and encourages pet parents to upload a festive selfie with their pets, as families often post during Diwali celebrations.
Speaking on the campaign, Wiggles founder and CEO Anushka Iyer said, “Pets are at the heart of all we do, and at Wiggles we make earnest attempts to ensure the right kind of pet inclusivity in all celebrations. Diwali is equally important and our campaign urges and encourages pet parents to make sure that their festivities are pet-friendly and pet-safe. We want them to know that while it is generally a difficult time for our pets and streeties, it is the small efforts collectively that make up for the anxiety they face and ensure it is a happy Diwali for them too. After all, dogs and cats are family, and what is Diwali without our furry family?”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
