MAM
TradeIndia encapsulates buzz around T20 World Cup
Mumbai: TradeIndia has rolled out a new campaign encapsulating the nationwide buzz during the ongoing ICC Men’s T20 World Cup. The ad film for the campaign features TV sensation Shaleen Malhotra.
To carry out this campaign, TradeIndia partnered with Dream Slate Pictures, who conceptualised and amplified the campaign on Instagram, Facebook, and LinkedIn.
Cinematically blending the flavours of cricket with TradeIndia’s offerings, the campaign, “#SabMilegaYahinMilega,” highlights the bulk buying services it offers MSMEs.
The idea behind “#SabMilegaYahinMilega” derives from TradeIndia’s key offerings. Just as every over in cricket needs the batsman to choose a different strategy, every business, big or small, has different needs.
One such critical need is bulk buying, which requires a lot of legwork and finding the right supplier can take a great deal of research. TradeIndia makes the entire process easier and more seamless by giving users a quick way to gauge the trustworthiness of a particular supplier through transaction levels and response rates. The B2B e-commerce site features suppliers from across the world, giving businesses a platform to buy goods in bulk at wholesale prices.
Elaborating on the campaign, TradeIndia CEO Sandip Chhettri said, “In India, cricket isn’t just a sport but a shared emotion that connects billions of fans across genders, generations, and cultures. In our country, where the Cricket World Cup is celebrated as a festival, this film provides an opportunity to connect with consumers, manifesting offerings in a language everyone understands. TradeIndia has always leveraged innovative ways to reach out to consumers and this campaign stands testimony to the memorable experiences they can have with the brand while enjoying the cricket craze.”
Speaking from the creative perspective, Dream Slate Pictures executive director Kushaal Chawla stated, “Being part of the TradeIndia World Cup cricket campaign is an exciting experience as the company is one of the most reputed B2B marketplaces. With the World Cup underway, we believe our concept capitalising on the nationwide cricket mania will be a massive hit for the brand. Through this film, we want fans to be entirely engrossed from the outset, eventually associating their love for cricket with TradeIndia. That’s how the “Cricket Matlab India, Business Matlab TradeIndia” campaign emerged. This promo aims to foster robust trust and recall value between the brand and its cricket-loving users.”
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
