MAM
Tista Sen bids adieu to Wunderman Thompson after 21 year stint
Mumbai: After spending 21 years at the agency, Wunderman Thompson South Asia regional creative director Tista Sen has called it a day. Her next destination remains unknown as of now.
Talking to Indiantelevision, Sen says, “It feels like I’m leaving my home because WT has always been a home, a comfort place for me. I just thought it is time for me to get out of my comfort zone and do something different.”
Commenting on her leave, a spokesperson from Wunderman Thompson said, “Sen now wants to embark on a new career journey that takes her away from WT India that has been home to her for the past 22 years. We wish her all the best in her next adventure.”
Sen started her career with Whitelight Productions, one of India’s leading ad film production companies, after which she joined Lowe Lintas as a writer. Five years down the line, she moved to Ogilvy for a brief stint and returned to Lowe Lintas. In 2001, Sen joined Wunderman Thompson (previously J Walter Thompson) and had been there ever since.
She has assisted on over 60 commercials, and has worked on brands such as Johnson’s Baby, Stayfree, Cadbury Eclairs, Cadbury Five Star, Oberoi Hotels, Asian Paints, Sunlight, Comfort, Cadbury’s Dairy Milk, Fair & Lovely and Pepsodent for Unilever. In her most recent role, her portfolio included GlaxoSmithKline, ITC, Unilever, Godrej, and many other brands.
Sen has been ranked among the 20 most creative people in Asia, and has worked on campaigns that have won numerous metals across the world including at Cannes, Clio and Spikes Asia. Her recent wins include a gold, silver, bronze, finalist at AdFest; gold, finalists & merit awards at One Show; gold, finalist at Cannes, gold at Clio; Grand Prix, gold, silver at Spikes Asia, etc. The campaigns that are close to her heart include sunsilkgangofgirls.com, campaigns for Aditya Birla Financial and the Lux Abhi-Ash commercial.
The Mumbai office of Wunderman Thompson (the erstwhile J Walter Thompson) has won over 40 metals at Goafest 2014 and 57 in 2015 including the Grand Prix under her creative leadership. Over the years she has sat on the jury of several advertising festivals in India and abroad, including Cannes and D&AD. In 2015, she had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes, which honours gender diversity in communication.
As per her LinkedIn profile, a student of English literature and life, and having worked on global brands, Sen believes that an idea and insight can cut across geographies and connect with culture. Her ability to simplify things and find a human connection is what makes her approach to communication relevant and meaningful.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
