MAM
Garmin brings in Yeshudas Pillai as country head
Mumbai: Garmin India, the popular brand of smartwatches in the fitness and wellness segment, has roped in Yeshudas Pillai as the country head for its India operations. His appointment is in line with the company’s objective to drive growth and development of the brand. With this appointment, the brand wants to intensify its focus to reach a larger set of audiences, speed up growth initiatives, and elevate its brand positioning.
Pillai will be based in Delhi. In his new role, he will be driving stakeholder engagement, growth, and development of the brand in India. With over 16 years of experience, Pillai has worked for prestigious consumer electronics, consumer durables, FMCG, and premium lifestyle brands.
Garmin is looking at strengthening its presence in India and continues to grow by double digits. The brand aims to boost its business continuously in India.
Addressing the occasion, Garmin’s regional director of South-East Asia & India Sky Chen said, “At Garmin, we firmly believe in prioritising the needs of our consumers. We see great potential in the Indian market, where we’ve recorded 32 per cent YoY growth until Q3’22, as per Garmin Connect. Venu series from the wellness segment contributed the most, with a 65 per cent YoY growth till Q3’22 as per Garmin Connect.”
He added, “We have seen a growth in the preference for mid-high range ($300 and above) smartwatches over the last couple of years in India. Looking at this trend, we are bullish on the premium segment and plan to expand our offerings. Also, there is a sharp increase in the activity trend, where we see uptake in outdoor activities that resonate well with our product line. For Garmin, we see India becoming one of the top three markets in the Asia region in the next five years.”
Welcoming Pillai, Chen said, “Pillai’s multitude of experience and strong track record in the consumer space make him an integral part of our team and will further our vision for the Indian market. With his result-driven professionalism, we look forward to bringing in the required momentum to our business growth in India.”
Joining Garmin, Pillai quipped, “I have always been a great believer in innovation and technology and the potential it has to change the moving world. I am excited to join the Garmin team and accelerate its growth in India. I look forward to working with the Garmin global leadership team and providing strategic impetus for strengthening the company’s foothold in India. Our vision is to strengthen our presence across the country, where we aim to have more than 10 Garmin brand stores by the end of 2023.”
After setting the precedent with its quality and premium products, Garmin currently has brand stores in Delhi NCR, Bangalore, and Pune. By the end of 2023, the brand aims to expand its presence across markets by opening brand stores, which will also double up as service collection points. Garmin has been known for cutting-edge GPS navigation products for almost three decades. Some of the recently launched product offerings in India embody Garmin’s philosophy of offering users compelling design and superior quality at a competitive price. With an aim to strengthen its positioning across India, the brand will bolster its data monitoring mechanism with ‘Garmin Health API’.
Garmin aims to get closer to its diverse user community through new partners across markets to offer all the latest Garmin products, including the newly launched Venu SQ 2 and Forerunner 955 & 255 series.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
