Brands
Twitter sacks slew of people across teams in India
Mumbai: In another series of ‘Twitter’ events, billionaire Elon Musk has sacked a hefty number of people across the marketing and communications team of the social media group’s India office.
Considering the slew of proceedings, Musk has been on a sacking spree with a firm intention to cut costs.
Indiantelevision.com tried contacting a senior executive from the Twitter India team, but there was no response.
In this chain, Twitter US senior director – global head of consumer product marketing Justin Taylor also revealed in a Tweet that today was his last day at the social media platform. His tweet reads, “Today was my last day at Twitter. Proud of the work I did, and the people I worked with, especially my team. My DM’s are open for any new opportunities, but for now will take the weekend to appreciate what matters most, my family.”
Musk, who took over Twitter last week, hasn’t spoken publicly about layoffs. As soon as he stepped foot in and purchased the social media firm for $44 billion, Musk has fired the people at the helm of the firm – CEO Parag Agrawal, CFO Ned Segal and head of legal affairs and policy Vijaya Gadde. Ever since, rumours have been rife that employees would be laid off from the company, and approximately 25 per cent to 75 per cent employees would lose their job, as per reports.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
