MAM
Zoo Media joins Dawn; announces the launch of global office in New York
Mumbai: Independent agency network Zoo Media Network has announced the launch of its first global office in New York, in partnership with independent agency collective Dawn.
The Zoo Media network is a multi-specialty, integrated media network. It consists of 11 agency brands, including the flagship full-funnel creative and performance digital agency, FoxyMoron, and web3 rights and services company, Metaform, amongst other prominent agencies.
Founded by Pratik Gupta and Suveer Bajaj, the network comprises homegrown, acquired, and joint venture agencies across content, media, data, and technology. Zoo Media houses a team of over 600+ specialists servicing both domestic and international clients, including Netflix, YouTube, Tinder, Kellogg’s, P&G, and Unilever.
Dawn is the portfolio of 15+ independent, specialist marketing services agencies with a focus on centralised data science, advanced analytics, and econometric measurement. The collective includes renowned agencies like Barkley, Crossmedia, Definition 6, Co: Collective, and Rethink, amongst other illustrious agencies.
Speaking on the partnership and the foray into global expansion, Zoo Media co-founder Suveer Bajaj said, “After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step. Our prowess in the North American market lies in the range of integrated services that include our best-in-class web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US.”
Zoo Media co-founder Pratik Gupta said, “We’re well on our way to globalising our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent.”
Dawn CEO Bob Kantor said, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognise that modern marketing includes the complementary combination of brilliant strategy and creativity with marketing technology.”
Crossmedia CEO Kamran Asghar said, “We have been collaborating with the Zoo Media team to integrate proprietary technology to accelerate our global expansion. We’re excited to have Zoo Media join Dawn and continue to integrate advanced technology to deliver superior business results for our clients.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
