Brands
Skechers India names Kriti Sanon as its new brand ambassador
Mumbai: Skechers, a lifestyle footwear brand, on Monday announced actress Kriti Sanon as a new brand ambassador for Skechers India. Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.
Commenting on this association, Skechers South Asia CEO Rahul Vira said, “Skechers began operating in India citing a huge potential in the footwear market ten years ago. Sanon is a fashion icon for young consumers, and her influence, paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Sanon being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”
Speaking on her new partnership with Skechers, Sanon added, “Fashion, comfort, and fitness go hand in hand for me. My sense of style is an extension of my personality, and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers, and I can’t wait to share the cool campaign with all of my fans.”
Launched in 2012 in India, Skechers offers a wide range of its 3,000 footwear styles to men, women, and children across the country, along with apparel and accessories. Skechers’ products are available at retail outlets nationwide, including more than 350 Skechers stores, and online at Skechers.in.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
