MAM
FC Goa welcomes Mc Dowell’s No.1 Soda as the club’s new associate sponsor
Mumbai: Football club FC Goa welcomes McDowell’s No. 1 Soda, Diageo India’s flagship brand, as the club’s new associate sponsor for the 2022–23 season of the Hero Indian Super League. The brand will be the key enabler of friendships and camaraderie throughout the season.
Through this association, McDowell’s No.1 Soda will ensure that the fans have fun with their ‘yaars,’ at home or in the stands. As part of the partnership, McDowell’s No.1 Soda will appear on the upper sleeve of the FC Goa shirt for the entirety of the ISL season.
FC Goa VP Ravi Puskur weighed in on the association, saying, “McDowell’s No.1 Soda is one of the most recognised brands in India and one that is associated with celebration. And this year, I believe, is one where we are celebrating football with fans allowed to be back in the stands.
“Our goal has always been to provide fans reasons to celebrate their favourite football team, the beautiful game, and the moments that come along with it. Thus, I believe we will be able to find several synergies across the season for the brands to collaborate and bring success to all.”
Diageo India executive VP and portfolio head of marketing Ruchira Jaitly said, “Football is the ultimate team sport, and the sportsmanship and camaraderie on and off the field are legendary. With this ISL season, McDowell’s No. 1 Soda, in association with the FC Goa, is proud to be a part of this team of ‘yaars’ and to celebrate those special moments of ‘Yaari,’ whether on or off the field, in a sport that is a passion with every Goan.
McDowell’s No. 1 Soda shares the same sentiments about the true bonds of ‘Yaari’ as does team FC Goa, and together, we look forward to making memorable moments happen for consumers and sportsmen alike this season.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
