News Broadcasting
IN10 Media Network celebrates the eighth anniversary
Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.
The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.
In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.
Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”
As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.
Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.
In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
