MAM
Red Bull is PKL season 11’s official energy drink partner
Mumbai: As the Pro Kabaddi League (PKL) gears up for an exciting season 11, Disney Star has teamed up with Red Bull as the official energy drink partner.
Joining a stellar roster of sponsors including Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, Red Bull boosts PKL’s status as one of India’s top sporting events. Fans can anticipate a season filled with thrilling Kabaddi action, innovative partnerships, and engaging content that enhances the viewing experience.
PKL Season 11 kicks off on 18 October 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a three-city format with matches in Noida and Pune. The opener sees the Telugu Titans take on the Bengaluru Bulls, followed by U Mumba facing Dabang Delhi K.C.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
