Brands
Hero MotoCorp rides out the all-new Destini 125
MUMBAI: If you can hear the vroom-vroom of a scooter in the distance and it sounds like a cat purring then you can be sure it is Hero Motorcorp’s latest 125 cc scooter. The two-wheeler maker is hoping that it can stir up things in the 125 cc segment with the launch of its Desitni 125. – a new range it introduced recently. Designed to enhance urban mobility, this innovative scooter combines advanced technology, impressive mileage, and reliable performance, establishing new standards for city riding.
The Hero Destini 125 will be available in three variants to suit various consumer preferences:
– **Destini 125 VX**: Rs 80,450
– **Destini 125 ZX**: Rs 89,300
– **Destini 125 ZX+**: Rs 90,300
(*Introductory ex-showroom prices in Delhi.*)
Hero MotoCorp, says It has, emphasied its commitment to innovation, pointing out the 30 patent applications for the Destini 125. Key features include an illuminated start switch and auto-cancel winkers for improved rider safety. With a segment-leading mileage of 59 km per litre, it’s an ideal choice for practical families.
Focusing on comfort, the scooter offers spacious legroom and an extended seat perfect for long urban commutes. Enhanced with a modern digital speedometer, a 190mm front disc brake, and the robust 12/12 platform, the Destini 125 guarantees superior handling and stability. The innovative i3S (Idle Stop-Start System) technology further boosts fuel efficiency.
Hero MotoCorp chief business officer – India business unit – Ranjivjit Singh expressed excitement for the new Destini 125, saying, “It combines style, convenience, and advanced technology to meet modern rider demands.”
Powered by a refined 125cc engine, the scooter delivers 9 bhp and 10.4 Nm of torque, ensuring both efficiency and performance. Convenience features include a front glove box, boot lamp for low-light access, and Bluetooth connectivity for real-time navigation and alerts.
Safety is prioritised with advanced LED projector headlamps and reliable brakes, making it suitable for both city commutes and leisurely rides. Its neo-retro design, with LED daytime running lights and premium alloy wheels, adds to its appeal.
The Destini 125 will be available in five exclusive color options, including Eternal White, Regal Black, and Groovy Red, ensuring it meets diverse consumer tastes.
With the new Destini 125, Hero MotoCorp is set to redefine benchmarks in the 125cc scooter segment, delivering a blend of style, performance, and family-friendly features that enhance urban mobility across India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
