Brands
JioStar promotes Nidhi Maheshwari to senior director brand marketing
Former Disney+ Hotstar, Lionsgate and Parle Agro executive steps into expanded role
MUMBAI: Media and entertainment major JioStar has elevated Nidhi Maheshwari to the role of senior director of brand marketing, marking the latest step in a marketing career spanning streaming, entertainment, beverages and consumer goods.
Maheshwari announced the promotion on LinkedIn, expressing enthusiasm about taking on the expanded leadership role at JioStar. She has been with the company and its predecessor brands for over four years, most recently serving as director of brand marketing and, before that, senior brand manager for brand marketing strategy at JioHotstar.
During her tenure, she played a key role in the launch of JioHotstar, leading campaigns aimed at expanding the platform’s reach and engagement across India. Prior to that, she was part of the marketing team at Disney+ Hotstar, where she led campaigns for several marquee titles and tentpole productions.
Among her notable achievements was the marketing strategy for The Night Manager, which exceeded performance targets and earned industry recognition, including Promax Asia Gold and Promax India awards in 2023. She also oversaw campaigns for titles such as Aashiqana, Moving In With Malaika, Shoorveer and R R Rajamouli’s Baahubali.
Before joining Disney+ Hotstar, Maheshwari spent more than two years at Lionsgate, where she helped launch the Lionsgate Play OTT platform in India and worked on subscriber acquisition and original content marketing initiatives.
Her earlier career includes brand management roles at Parle Agro, where she handled brands such as Appy Fizz and Frooti Fizz, and a stint at Unilever’s Lakmé business, where she worked on brand partnerships, promotions and new-format expansion.
Maheshwari holds a PGDM in marketing from Welingkar Institute of Management and has also completed a certification programme in digital marketing from MICA.
The promotion comes as JioStar continues to strengthen its leadership bench following the integration of some of India’s largest media and streaming assets, with brand building remaining a key focus in an increasingly competitive entertainment landscape.
