Anushka and Virat double down on Agilitas with One8 expansion

MUMBAI: Actor-producer Anushka Sharma has picked up a minor stake in sports footwear and apparel company Agilitas Sports, adding fresh star power to the homegrown venture already backed by Kohli. The company, founded by former Puma India executives, is steadily building its presence in India’s booming athleisure and performance-wear market.

But Sharma’s role goes beyond being just another celebrity investor. She will also co-develop the company’s yoga-wear range under One8, the sportswear label associated with Kohli and now owned by Agilitas.

“Anushka is partnering with Agilitas by investing capital in the company and building yoga-wear,” said  co-founder and chief executive of Agilitas Sports, Abhishek Ganguly, while declining to disclose financial details of the deal.

The move further strengthens the couple’s growing footprint in the business of sport and style. Last year, Kohli ended his long-running Rs 110-crore association with German sportswear giant Puma and came on board Agilitas as a co-investor and business partner. As part of that arrangement, Agilitas also acquired One8, Kohli’s lifestyle and sportswear brand.

With Sharma now entering the mix, Agilitas appears keen to broaden One8 beyond performance gear and into the fast-growing wellness and yoga segment a category where comfort, celebrity appeal and community-driven branding increasingly go hand in hand.

For Agilitas, the latest partnership is not just about adding another famous face. It is about turning celebrity equity into a full-fledged lifestyle play.