Campus Activewear unveils new identity at Shoecase 2026

MUMBAI: Campus Activewear is changing its stride and this time, the sneakers are carrying a bigger statement than just style. Campus Activewear unveiled a new brand identity at its annual distributors’ meet, Shoecase 2026, signalling a major shift in its evolution from a sportswear label into a more culture-driven and youth-focused lifestyle brand. Held between 16 and 18 May, the three-day event brought together over 300 distributors, influencers and company stakeholders from across India, turning the showcase into less of a boardroom gathering and more of a full-scale brand movement.

At the heart of the rebranding sits a new visual identity built around three outward arrows and lines, symbolising multiple paths, individuality and freedom of movement, a nod to the brand’s evolving “Move Your Way” philosophy.

In simpler terms, one shoe brand, many lanes.

The refreshed identity reflects Campus’ attempt to align itself more closely with India’s fast-evolving youth culture, where sport, fashion, lifestyle and self-expression increasingly overlap. The company said the new look has been designed with a global outlook while staying rooted in Indian youth aspirations.

Speaking at the event, Campus Activewear whole time director and CEO Nikhil Aggarwal said, the rebranding marks the next phase of the company’s growth journey and places individuality at the centre of the brand experience.

The event also saw former Indian cricketer and current India men’s cricket team coach Gautam Gambhir join as chief guest, where he spoke about resilience, ambition and evolving with changing journeys themes that mirrored the company’s repositioning narrative.

Beyond speeches and strategy, Shoecase 2026 leaned heavily into spectacle and engagement. The event featured product showcases, fashion presentations, leadership sessions, influencer-led interactions hosted by Suhana Sethi, panel discussions and gala evenings aimed at strengthening ties across Campus’ growing retail and distribution ecosystem.

The timing of the refresh is significant.

India’s athleisure and lifestyle market has become increasingly crowded, with brands battling not just on performance and pricing, but on culture, community and identity. Campus appears to be betting that emotional connection with young consumers could become just as important as comfort and design.

Founded in 2005, Campus has steadily grown into one of India’s largest homegrown sports and athleisure brands. The company today operates across more than 23,000 retail touchpoints and over 300 exclusive brand outlets nationwide.

And while the logo may have changed, the larger play seems clear: Campus no longer wants to just sell shoes to young India, it wants to walk alongside its ambitions.